

The 160-minutes, $20+ release shocked the industry by selling 86,000 copies in its first week in the US alone. The label packaged the mixtapes together under the compilation Trilogy. He was quickly noticed by his mentor Drake and later signed by Republic Records. Combined, the 3 albums are believed to have been downloaded over 8 million times, building a lot of hype for the artist online. They were self-released and available for free on his website. In the Night – 333,000Ģ0.While his first cross-over hits came in this period, the singer has been busy releasing material since early 2011. Earned It (Fifty Shades of Grey) – 969,000ħ. Video Stream value – 11,750 views equal 1 album unitĮquivalent Albums Sales (EAS) = ( Spotify * 310/207 + Genie * 3.05*2 + AWA * 100/5.5 ) / 1500 + ( Xiami * 125/6.5 + YouTube ) / 11750 The Weeknd streaming review – the results Total: 24,112,576 EAS The Weeknd most streamed tracks (EAS)Ģ. *since 96.4% of Chinese streaming platforms are free users, that paid-for users pay less than $2 a month and that they are also used as video streaming platforms, their streams are weighted in par with YouTube streams.Īudio Stream value – 1500 plays equal 1 album unit – China* : Xiami streams * 125/6.5 (Xiami has just over 5% of the Chinese streaming market) – Elsewhere : Spotify streams * (370 – 8.5 – 9.5 – 33 – 9) / 207 (370 million global subscribers minus 8.5 million from South Korea minus 9.5 million from Japan minus 33 million from China divided by the number of Spotify only users minus 9 million more Asian users) + Genie streams * 3.05 (uses Genie rather than Spotify to extrapolate markets like Taiwan, Thailand and Vietnam) – Japan : AWA streams * 100/5.5 (AWA has 5.5% of the Japanese streaming market) – South Korea : Genie streams * 3.05 (consistent with Gaon streaming numbers) In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area. To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added. The main source of data for each avenue is respectively Spotify and YouTube. Our CSPC methodology now includes both to better reflect the real popularity of each track. Streaming is made up of audio and video streams. Now that this market dominates the industry, the artist releases his highly anticipated comeback, After Hours. Since 2015, Canadian singer The Weeknd is one of the leading forces of streaming platforms.
